Why might a company use the Contact Validation App in Informatica Cloud?

The primary function of the Contact Validation App in Informatica Cloud is to ensure that contact details, particularly shipping and billing addresses, are accurate and valid. This service is crucial for businesses that rely on precise information to avoid issues related to shipping, billing errors, or customer dissatisfaction. Validating addresses improves data quality, streamlines operations, and enhances customer service.

While analyzing customer behavior, improving marketing strategies, and buying lead lists might be relevant tasks in data management or marketing contexts, they do not specifically pertain to the core capabilities of the Contact Validation App. Thus, the correct focus on validating addresses reflects the app's purpose and utility in maintaining high data integrity for business operations.